Volkswagen’s latest SUV, the Tayron, has officially landed in showrooms across Europe, with the first customer deliveries now underway.
Following its recent global debut, the Tayron is being welcomed with a wave of positive feedback and strong demand.
Volkswagen’s Martin Sander, Board Member for Sales, Marketing and After Sales, says early reception confirms the new model is hitting the mark with buyers.
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To celebrate the launch, many dealerships hosted “Tayron Family Days,” giving visitors a chance to test-drive the SUV and experience its roomy interior, large luggage capacity, and impressive towing ability. Designed to be versatile, the Tayron is tailored for families, adventurers, and especially pet owners.
The launch is backed by a playful marketing campaign focused on dogs rather than people. A standout commercial shows energetic pups leaping into a Tayron to the soundtrack of Who Let The Dogs Out, highlighting the SUV’s spaciousness and pet-friendly features, including an optional third row of seats.
On social media, Volkswagen continues the dog-themed rollout with videos featuring canines touring the Tayron’s production line at the Wolfsburg plant.
One clip follows a Working Kelpie named Journo as he visits the factory, then collects the keys to his own Tayron from a dealership employee and bounds into the oversized trunk.
Sander says the lighthearted campaign reflects the brand’s customer-first focus—whether the customer walks on two legs or four.
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