The defending champion of The Open has returned the prestigious Claret Jug trophy in a stylish and environmentally friendly manner, using the all-new electric G-Class from Mercedes-Benz (energy consumption combined: 30.3-27.7 kWh/100 km | CO₂ emissions combined: 0 g/km | CO₂ class: A)[1]. This event marks another chapter in the ongoing collaboration between Mercedes-Benz and The Open, an association that began in 2011. The luxury car manufacturer not only provides a fleet of vehicles for transporting guests, players, and officials but also integrates the official Championship app into selected Mercedes-Benz vehicles, allowing fans to follow the event in real-time.
In a symbolic gesture ahead of the first tee-off at The 152nd Open, Brian Harman, the winner of The 151st Open, drove the new electric G-Class to Troon. He handed over the Claret Jug to Martin Slumbers, CEO of The R&A, the organizing body of the Championship. Slumbers emphasized the importance of the “Return of the Claret Jug” tradition and highlighted Mercedes-Benz’s role in supporting this ceremony, reflecting shared values of tradition and innovation between the organizations.
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Throughout the Championship, Mercedes-Benz will offer an exclusive shuttle service featuring hybrid and all-electric vehicles, further showcasing their commitment to sustainable mobility. The integration of The Open’s official app into Mercedes-Benz vehicles allows fans to experience the Championship on the go, transforming the vehicle into an extended living space.
Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales, echoed these sentiments, stating that the partnership with The Open demonstrates a blend of tradition and innovation. The app integration exemplifies the future of mobility and enriches the customer experience by providing real-time access to the Championship.
As an Official Patron of The Open for the 13th consecutive year, Mercedes-Benz has launched a special campaign in St Andrews, the home of golf. This campaign is a unique fusion of lifestyle, fashion, and sport, celebrating the iconic histories of both the Mercedes-Benz brand and the game of golf.
The 152nd edition of The Open, held from July 14 to 21, 2024, takes place at the historic Troon golf course on Scotland’s west coast. This marks the tenth time Troon has hosted the Championship, the only major golf tournament played outside the United States, last held at this venue in 2016.
[1] The stated values were determined in accordance with the WLTP (Worldwide Harmonised Light Vehicles Test Procedure) measurement procedure. Fuel consumption, energy consumption, and CO₂ emissions depend on various factors, including driving style and other non-technical factors.
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