Toyota is reigniting the spirit of adventure with its “Your Window to the Wild” campaign, celebrating the arrival of the all-new 2025 4Runner.
Balancing its rugged legacy with modern innovation, the campaign captures the SUV’s bold new direction—designed for explorers who crave both off-road thrills and everyday comfort.
Created by Saatchi & Saatchi, the centerpiece spot, “Into the Wild,” follows a father and daughter’s journey through mountainous terrain in the new 4Runner, where nature—and the 4Runner’s capability—reignite a sense of wonder.
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Supporting spots highlight features like the power rear window, JBL FLEX portable speaker, and the SUV’s ability to take on any challenge, often portrayed through whimsical forest creatures and mythical elements.
In a parallel Hispanic campaign, “4Runner Landia” by Conill, Toyota invites Latinos to win a 2025 4Runner and a plot of land to create their dream adventure spot.
The campaign stars a playful realtor and even features a mock listing on Realtor.com. The contest runs from April 14 to May 26.
This fully integrated campaign spans streaming TV, digital video, social media, audio, and experiential platforms, with media partnerships including National Geographic, Hulu Latino, YouTube, Prime Video, Discovery Channel en Español, and Realtor.com, among others.
About the 2025 Toyota 4Runner
Redesigned with a tough stance and refined tech, the 2025 4Runner comes in a variety of trims—from SR5 and TRD Pro to the new Platinum and Trailhunter—and offers two powerful i-FORCE powertrains.
The standard engine pushes 278 hp and 317 lb-ft of torque, while the i-FORCE MAX hybrid delivers a robust 326 hp and 465 lb-ft of torque. Both pair with an 8-speed automatic transmission.
Built for all terrains, the 4Runner includes off-road features like Multi-Terrain Select, Crawl Control, and an electronically locking rear differential. The Trailhunter trim comes factory-equipped for overlanding.
Starting at $40,770, the 2025 Toyota 4Runner is ready to inspire a new generation of adventurers—on the road and far beyond it.
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