Toyota has returned to the 2024 Specialty Equipment Market Association (SEMA) Show in Las Vegas with an extensive exhibit that celebrates adventure and versatility across its lineup.
Located in the Central Hall (Booth No. 22200), Toyota’s display showcases specialty builds and concept vehicles that highlight the brand’s commitment to performance and lifestyle.
The lineup is organized into lifestyle-focused sections—from off-roading and overlanding to camping and tailgating—each featuring Toyota’s genuine accessories from the Toyota Associated Accessory Products (AAP) portfolio.
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Among the highlights is Toyota Racing Development’s (TRD) Forged Billet Upper Control Arm Kit, designed for the 4Runner and FJ Cruiser, displayed in the SEMA New Product Showcase.
Toyota’s booth includes an array of imaginative builds:
- 4Runner TRD Surf Concept: Celebrating Southern California’s surf culture, this 2025 4Runner concept offers a blend of rugged styling and open-air vibes, perfect for beach lovers.
- CALTY Land Cruiser ROX: Developed by Calty Design Research, this open-air Land Cruiser concept revives the spirit of classic topless models for a fresh take on adventure.
- GR86 Rally Legacy Concept: Melding a GR86 body with a GR Corolla turbocharged powertrain, this concept honors Toyota’s rally heritage and racing video game culture.
- Ultimate Tailgate Tundra: Tailored for game day, this Tundra offers five 55-inch screens and a 185-square-foot canopy, inspired by Toyota’s NFL partnership.
- RAV-X Concept: Built by Toyota’s Service Parts and Accessories Development team, this RAV4-based concept channels Dakar Rally energy for an off-road adventure thrill.
- Suprabird Tribute: Honoring NASCAR legend Richard Petty, this GR Supra-based concept in “Petty Blue” nods to the 1969 Superbird with custom aero design and enhanced performance features.
- #84 Tacoma TRD ProRunner Race Concept: In collaboration with Jimmie Johnson, this Baja-inspired Tacoma brings TRD’s off-road expertise into a race-ready, lightning-themed build.
- Classic Adventure Cruiser: A ruggedly enhanced Land Cruiser with Toyota’s engineering excellence in performance and aesthetics.
- ’94 Toyota Drift Truck: An eye-catching pink blend of minitruck and drift car culture, merging American and Japanese styles.
- Modellista Overland Vision Concept: A stylish yet functional take on the Land Cruiser, crafted with sophistication by Modellista stylists.
Each concept car is designed to spark imagination and showcase Toyota’s accessory lineup, allowing visitors to explore ways to elevate their own Toyota vehicles for various lifestyle adventures.
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