Toyota has launched its holiday ad campaign, premiering during NBCUniversal’s primetime specials. “Real Reward” debuted on NBC’s Christmas in Rockefeller Center, while “Naughty List” aired during Telemundo’s inaugural Spanish-language broadcast, Navidades en Rockefeller Center.
In Real Reward, a young couple rescues a lost dog and reunites it with its family, showcasing the spirit of kindness in the holiday season.
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Created by Saatchi & Saatchi, the ad highlights the all-new 2025 Tacoma. Naughty List, by Conill, follows a playful father-son duo ensuring their spot on Santa’s nice list, featuring the 2024 Tundra.
Toyota marked history as the first presenting sponsor of Navidades en Rockefeller Center, extending the tree-lighting tradition to Spanish-speaking audiences. Both ads celebrate family, generosity, and connection during the holidays.
Beyond advertising, Toyota is partnering with Best Friends Animal Society to help shelter pets find homes, with a nationwide donation supporting rescue groups. Viewers are encouraged to visit bestfriends.org to foster or adopt pets in need.
The campaign airs across NBC, Telemundo, streaming platforms, and digital channels, with high-profile slots on Sunday Night Football and holiday programming. Toyota’s commitment to spreading joy this season reinforces its broader mission of community connection and sustainability.
Source: Toyota Brings Festive Cheer with Holiday Season Celebrations
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