Toyota Motor North America (Toyota) has reaffirmed its support for the Rebelle Rally, the premier women-only off-road navigation competition, as both a sponsor and multi-team participant for the third consecutive year. Fourteen Toyota team members will form seven teams, including one that marks Toyota’s first entry into the X-CROSS class. The other six teams will compete in the 4×4 class, representing various divisions within Toyota, such as Research and Development, CALTY Design, and Vehicle Performance. Toyota also continues as the presenting sponsor of the event’s live webcast.
“Rebelle Rally provides a unique opportunity for our team members to explore the capabilities of Toyota vehicles and challenge themselves in a secure and inclusive environment,” said Mike Sweers, executive vice president and chief technology officer at Toyota Motor North America, Research and Development (TMNA R&D). “As we venture into a new chapter with our debut in the X-CROSS class, we hope to bring valuable experiences to enhance our innovation and enrich our collective journey at Toyota.”
Toyota participants undergo extensive preparation for the rally, including specialized courses and private driving and navigation training. These multi-day events, hosted by Rebelle U, focus on essential rally skills such as navigation fundamentals, mapping techniques, and driving skills. A video highlighting a recent training session is available to view.
This year’s rally will take place from October 10 to 19, 2024, covering over 1,500 miles of rugged terrain across the deserts of California and Nevada. The 8-day endurance event requires participants to navigate using only a map and compass, with no GPS or internet-aided devices allowed.
As a Silver Sponsor and the presenting sponsor of Rebelle Rally’s Live Webcast, Toyota will support the live broadcast on various platforms, including the event’s website, YouTube, and Facebook. The broadcast will feature event highlights, competitor interviews, live course updates, current standings, and an exclusive look into team strategies and preparations.
“The Rebelle Rally epitomizes empowerment and adventure, aligning perfectly with Toyota’s commitment to progress and promoting diversity,” said Susann Kazunas, president of Toyota Motor Manufacturing, Texas, Inc. “Returning as both a Silver Sponsor and the official Presenting Sponsor of the Live Webcast, we are thrilled to witness competitors embark on this transformative journey. We take pride in celebrating the incredible women participating in this year’s event.”
Follow Toyota’s teams and their journey through the challenging desert terrain on the live webcast at Live – Rebelle Rally. Additional details on Toyota teams competing in the Rebelle Rally will be announced later.
Toyota (NYSE) has been an integral part of the U.S. cultural fabric for over 65 years, advancing sustainable, next-generation mobility through its Toyota and Lexus brands and nearly 1,500 dealerships. Employing more than 49,000 people in the U.S., Toyota has contributed to the design, engineering, and assembly of over 34 million vehicles across its nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin manufacturing automotive batteries for electrified vehicles. Toyota offers 29 electrified vehicle options, leading the industry in this segment. Through its Driving Possibilities initiative, the Toyota USA Foundation is dedicated to creating innovative educational programs in historically underserved and diverse communities near the company’s U.S. operating sites.
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