Toyota has launched a new marketing campaign, “Stand Out in Every Sense,” to showcase its 2025 Crown Family, highlighting bold design, advanced technology, and hybrid performance.
The campaign emphasizes the all-hybrid Crown Family’s blend of style, comfort, and modern features, aiming to create a driving experience that captivates the senses.
Mike Tripp, Toyota’s group vice president of marketing, described the Crown Family’s groundbreaking design as “pushing the boundaries of convention.” The campaign, created by Saatchi & Saatchi, includes a series of TV and digital ads that focus on how the Crown models, including the debut of the Toyota Crown Signia, stand out from the crowd.
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One ad, “Tango,” shows two Crown models in a dramatic, synchronized dance in a desert landscape, emphasizing their power and design. Other spots, such as “Power Play” and “With a View,” evoke a world where the Crown’s presence makes everything else fade away, showcasing its striking exterior and high-end performance.
The campaign will be featured across streaming platforms, social media, and digital content partners like Dotdash Meredith, iHeartMedia, and TED, among others.
About the 2025 Toyota Crown Family
The 2025 Toyota Crown lineup consists of two models: the innovative Crown sedan and the Crown Signia crossover SUV.
The Crown sedan, with its aerodynamic design and available 21-inch wheels, offers a choice between two hybrid powertrains: Hybrid MAX, providing 340 horsepower, and the Toyota Hybrid Electric Vehicle (HEV) system, with a combined 236 horsepower and fuel efficiency up to 41 MPG.
The Crown Signia, Toyota’s first crossover SUV in the Crown Family, brings stylish design and practical function. Available in XLE and Limited grades, it offers 240 horsepower and an EPA-estimated 38 MPG. Prices for the 2025 Crown sedan start at $41,440, while the Crown Signia starts at $43,590.
Toyota continues to lead in electrified vehicle options, producing over 30 electrified models as part of its ongoing commitment to sustainability and next-generation mobility.
Source: Toyota Launches New Crown Family Campaign: ‘Stands Out in Every Sense’
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