Tourbillon Showcases Its Elegance and Innovation in Shanghai and Hong Kong

Bugatti’s Tourbillon captivates Shanghai and Hong Kong, blending heritage with innovation as it showcases exquisite design, performance, and craftsmanship in iconic settings.

Bugatti’s Tourbillon continues to captivate audiences worldwide as it heralds a bold new era for the marque.

After a record-breaking global premiere in Molsheim in June 2024, the Tourbillon’s journey has taken it across the globe, most recently to the culturally rich and technologically innovative cities of Shanghai and Hong Kong.

Shanghai: A Duality of Heritage and Innovation

In Shanghai, the Tourbillon effortlessly harmonized with the city’s blend of historical depth and modern marvels. Showcased against the iconic skyline, with landmarks like the Oriental Pearl Tower and Shanghai Tower, the hyper sports car became a striking reflection of Bugatti’s own dual ethos of heritage and avant-garde design.

Guests at the Kingsway Apex showroom in Jing’an experienced exclusive private events, exploring the Tourbillon’s exquisite craftsmanship and advanced engineering in a setting that mirrored the car’s elegance.

Hong Kong: Tradition Meets Futurism

In Hong Kong, the Tourbillon’s arrival marked another chapter in its global journey. Paired with the Jacob & Co. Tourbillon timepiece, the car made its debut in a city that embodies a harmonious blend of tradition and modernity.

Iconic locations like Lin Fa Temple and the Murray House provided fitting backdrops, as the car toured cultural landmarks and modern architectural gems. At West Kowloon and Victoria Harbor’s East Coast Park Precinct, the Tourbillon shone as a symbol of forward-thinking design amidst the city’s dynamic urban landscapes.

A Tribute to Bugatti’s Legacy

The Tourbillon celebrates Bugatti’s storied past with nods to legendary models like the Type 57 Atlantic and Veyron, while embracing groundbreaking performance and innovation.

From its unveiling in China to its elegant presence on Hong Kong’s waterfront, the Tourbillon showcases Bugatti’s commitment to pushing boundaries in design, technology, and artistry.

A New Era Unfolds

Kostas Psarris, Bugatti’s Regional Director for the Middle East and Asia, emphasized the significance of the Tourbillon in China: “This model demonstrates the passion for hyper sports car performance among enthusiasts here and cements their connection to the Bugatti family.” With its journey through Shanghai and Hong Kong, the Tourbillon continues to pave the way for a future of unmatched elegance and innovation.

Subscribe today for the freshest car news delivered to your inbox