Bradley Cooper stars in Mercedes-Benz’s latest campaign for the fully electric G 580 with EQ Technology, an evolution of the iconic G-Class.
The action-packed film, which premiered in Los Angeles, captures the spirit of the G-Class, showcasing its ability to tackle both rugged off-road adventures and everyday city driving.
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Cooper, a longtime G-Class fan, highlights the vehicle’s role in his life, describing it as a companion on his adventures.
Mercedes-Benz VP Bettina Fetzer praised Cooper as a natural fit for the campaign, embodying the brand’s values of pushing boundaries.
The campaign features a reimagined version of “Ain’t No Mountain High Enough,” underscoring the G-Class’s resilience and versatility.
The G 580 with EQ Technology, introduced in April 2024, retains the G-Class’s iconic design while incorporating cutting-edge electric motors.
The campaign, launching globally on September 13, 2024, will run across social media, TV, and print, spotlighting the G-Class as a symbol of both tradition and innovation as Mercedes-Benz shifts towards electric mobility.
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