Alfa Romeo has named Jasmine Paolini its new Global Brand Ambassador, celebrating a partnership that blends Italian passion, performance, and style.
The rising tennis star joins the iconic brand following a stellar 2024 season where she won the WTA 1000 in Dubai, reached finals at Roland-Garros and Wimbledon, won Olympic gold in doubles, and helped Italy claim the Billie Jean King Cup, climbing to No. 4 in the world rankings.
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Paolini will represent Alfa Romeo in global campaigns and events, showcasing the brand’s values of elegance, innovation, and determination.
“Her energy and ambition align perfectly with our century-long legacy,” said Cristiano Fiorio, Head of Global Marketing. Paolini echoed the synergy, praising Alfa Romeo’s attention to detail and performance.
This partnership continues Alfa Romeo’s tradition of supporting elite Italian athletes, alongside names like Jannik Sinner and Antonio Giovinazzi.
With models like the Giulia, Stelvio, Tonale, and the youthful Junior, Alfa Romeo remains a symbol of cutting-edge technology and dynamic Italian design — just like its newest ambassador.
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