Subaru of America, Inc. (SOA) celebrated a strong close to 2024 with December sales reaching 61,871 vehicles, marking a 7.1% year-over-year increase and the automaker’s 29th consecutive month of sales growth.
For the full year, Subaru sold 667,725 vehicles, up 5.6% compared to 2023, driven by the success of models like the Crosstrek, Forester, and Solterra EV.
The Crosstrek led 2024 sales with a record-breaking 181,811 units sold (+14%), while the Forester posted 175,521 sales (+15%), finishing as December’s top performer. The Outback also saw annual growth with 168,771 units sold (+4%), and the Solterra EV achieved its best year yet, selling 12,447 vehicles (+40%).
READ MORE: Ford Extends Its Power Promise Initiative Through 2025
SOA President Jeff Walters credited the company’s ongoing commitment to quality, reliability, and community support, including the annual Subaru Share the Love® Event.
This philanthropic initiative donates $250 per vehicle sold or leased to national and local charities. Since its inception in 2008, the event has raised over $320 million, with 2024 results expected in March.
Subaru’s Senior Vice President of Sales, Troy Poston, expressed gratitude for the collaborative efforts of retailers, team members, and distributors, ensuring customers can look forward to a robust lineup and more adventures in 2025.
SOA continues to uphold its Subaru Love Promise, reflecting a vision of community and environmental responsibility. For more details, visit media.subaru.com or follow Subaru on social media platforms.
READ MORE: Ford U.S. Retail Sales Surge in 2024, Driven by Trucks, Hybrids, EVs, and Lincoln
Subscribe today for the freshest car news delivered to your inbox
