Subaru Kicks Off 2025 with Strong January Sales, Marking 30 Consecutive Months of Growth
Subaru of America, Inc. (SOA) reported 46,354 vehicle sales for January 2025, reflecting a 4.1% increase over January 2024 (44,510). This marks the 30th consecutive month of year-over-year sales growth for the brand.
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Jeff Walters, President and COO of Subaru of America, credited the company’s retailers for their dedication, stating, “2025 is off to a strong start, and with exciting new models on the horizon, we are set for a year of continued success.”
Top Performers and Highlights
- Forester led sales with 12,948 units, reclaiming its top spot.
- Crosstrek followed closely with 12,625 units, up 11.5% from the previous year.
- Outback remained a strong performer with 10,794 vehicles sold.
- Solterra, Subaru’s all-electric SUV, had its best January ever, surging 177.6% year-over-year.
- WRX saw a significant boost, with sales increasing 34.2%.
Troy Poston, Senior Vice President of Sales, emphasized Subaru’s commitment to customer satisfaction, stating, “Our 30-month streak of sales growth is a testament to our trusted lineup and exceptional retailer service.”
Model-Specific Sales (January 2025 vs. January 2024)
- Ascent: 3,113 (-16.3%)
- BRZ: 224 (-10.4%)
- Crosstrek: 12,625 (+11.5%)
- Forester: 12,948 (+2.6%)
- Impreza: 2,429 (+7.7%)
- Legacy: 1,596 (+6.9%)
- Outback: 10,794 (-4.5%)
- Solterra: 1,052 (+177.6%)
- WRX: 1,573 (+34.2%)
Subaru of America continues to expand its presence through 640 retailers nationwide, with a strong commitment to sustainability and community initiatives through the Subaru Love Promise. For more details, visit media.subaru.com.
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