Subaru of America, Inc. has been ranked #1 in customer satisfaction among Mass Market Brands in the J.D. Power 2025 U.S. Customer Service Index (CSI) Study.
The automaker secured top ratings across all key customer service metrics, including service initiation, advisor performance, facility quality, vehicle pick-up, and overall service experience.
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Jeff Walters, President and COO of Subaru of America, attributed the achievement to the company’s commitment to exceptional service, guided by its H.E.A.R.T. principles—honesty, empathy, appreciation, respect, and trust—and the Subaru Love Promise, which emphasizes going beyond just selling cars to fostering positive customer relationships.
Now in its 45th year, the J.D. Power CSI Study evaluates service satisfaction at franchised dealerships among owners of one- to three-year-old vehicles. The 2025 study, conducted from July to December 2024, gathered insights from 55,210 verified owners and lessees.
Subaru of America, a subsidiary of Subaru Corporation, operates from Camden, N.J., and distributes vehicles through 640 U.S. retailers. Committed to sustainability, Subaru manufactures all its vehicles in zero-landfill plants, including Subaru of Indiana Automotive, the only U.S. auto plant certified as a backyard wildlife habitat.
Over the past 20 years, the company and its foundation have donated over $320 million to charitable causes, with employees contributing over 100,000 volunteer hours.
For more details, visit J.D. Power’s official report.
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