At a roundtable with Italian Minister Adolfo Urso, Stellantis COO Jean-Philippe Imparato reaffirmed Italy’s strategic importance and announced significant plans for Lancia’s rebirth as a leader in sustainable, premium automotive design.
Central to this initiative is the production of the new Lancia Gamma, set to begin in 2026 at the Melfi plant on the STLA Medium platform.
The New Lancia Gamma: Italian Craftsmanship and Sustainable Innovation
The new Gamma, offered in hybrid and electric versions, reflects Lancia’s dedication to timeless design, sustainability, and cutting-edge technology.
READ MORE: Stellantis Reaffirms Commitment to Opel and Germany’s Automotive Future
Produced at the iconic Melfi plant, known for its advanced manufacturing and commitment to electrification, the Gamma combines Italian elegance with global competitiveness.
Lancia’s Expanding Lineup and International Reach
Lancia’s revival is driven by a robust strategy under Stellantis’ “Dare Forward” plan, which includes three new models by 2028.
The first, the new Ypsilon, launched in February 2023, has already surpassed 11,000 orders, showcasing best-in-class efficiency and eco-friendly options. Lancia also plans to return to motorsport in 2025 with the Ypsilon Rally4 HF and the reintroduction of the celebrated HF label.
To support its global ambitions, Lancia is opening 70 showrooms across Europe, complementing its 160 Casa Lancia locations in Italy. The brand’s redefined identity prioritizes quality, sustainability, and innovative sales models, positioning it as a premium contender in markets like France, Spain, Germany, and the Netherlands.
Melfi: A Cornerstone of Italian Excellence
Celebrating 30 years of operation, the Melfi plant plays a pivotal role in Stellantis’ electrification strategy. Its selection for the new Gamma underscores Stellantis’ commitment to Italian manufacturing, innovation, and economic growth.
Lancia’s Legacy, Revived
With 118 years of history and iconic models like the Delta, Flaminia, and Aurelia, Lancia’s renaissance blends its storied past with a vision for sustainable luxury. As the Gamma prepares for production and the brand reenters motorsport, Lancia is firmly reestablishing itself as a symbol of Italian excellence in the global automotive industry.
Lancia is back—stronger, more innovative, and ready for a new era.
Source: New Lancia Gamma Unveiled: Hybrid and Electric Models to Be Produced in Melfi
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