Porsche Middle East and Africa has teamed up with French DJ and global music icon David Guetta for a high-energy campaign celebrating the brand’s push toward electrification.
Filmed at the stunning Mohammed bin Rashid Al Maktoum Solar Park near Dubai, the campaign merges cutting-edge visuals, pulsing beats, and futuristic automotive innovation.
Against a backdrop of over two million solar panels, Guetta performs a remix of his hit “Titanium,” while Porsche’s latest all-electric stars—the Macan Turbo and the Taycan Turbo GT—race through the solar array in a dazzling light show of lasers and performance.
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The solar park, home to the world’s tallest solar power tower at 263 meters, doubled as Guetta’s DJ booth, setting the tone for a film that blends speed, music, and sustainability.
Porsche calls the campaign Speed of Light, and it’s not just about spectacle: it symbolizes the brand’s vision for the future of electric mobility. Supporting the shoot were the Dubai Electricity & Water Authority (DEWA) and the Department of Economy and Tourism (DET), both of which share Porsche’s sustainability goals.
Guetta praised the collaboration, calling it a dream project that reflects the shared values of innovation and boundary-pushing.
The campaign focuses on the Macan Turbo, which boasts 639 hp and a 0–100 km/h time of just 3.3 seconds, and the Taycan Turbo GT with Weissach package—the most powerful production Porsche ever made, with over 1,100 hp and multiple lap records on circuits across four continents.
Alongside the main campaign film, Porsche is releasing three behind-the-scenes episodes that explore the technology behind the solar park, the making of the film, and the creative synergy with Guetta. All content will be shared via the Porsche Newsroom and social media channels.
The campaign not only highlights Porsche’s design and performance but also underscores its electrification strategy, with the second-generation Macan now fully electric and the Taycan Turbo GT continuing to redefine what’s possible in electric sports cars.
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