The exhibition event, dubbed “ROARING INTO THE FUTURE,” was held at the McLaren Showroom in Kuala Lumpur, showcasing an innovative collaboration between McLaren, Jaee Tee, and Mitsuhiro Higuchi.
This creative partnership revitalized the McLaren Artura, drawing profound inspiration from the Chinese Zodiac’s Tiger. The project celebrated the shared values of courage and bravery inherent in both the Tiger and the McLaren brand while commemorating McLaren’s legendary 1974 F1 Championship win, which coincides with the Year of the Tiger. Mirroring the tiger’s fearless dominance in the wild, McLaren epitomizes innovation, performance, and an unyielding quest for excellence in motorsports.
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In an excerpt from the event invitation, Jaee Tee explained the inspiration behind the design, focusing on the tiger’s natural habitat. The original wrapping design, conceptualized by Tee, was brought to life with the support of McLaren KL, which played a pivotal role in organizing the event.
The exhibition’s success was bolstered by contributions from numerous Malaysian companies and mediators, notably McLaren KL Heritouch Gallery and Nscape, who were instrumental in the event’s preparation and execution. “ROARING INTO THE FUTURE” featured a striking design and an impressive list of exhibited works, leaving a lasting impact on attendees and celebrating the dynamic synergy between art and automotive innovation.
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