Rolls-Royce Motor Cars has unveiled its latest luxury showroom in Abu Dhabi, marking a significant milestone for the brand in the capital city of the UAE. The showroom, meticulously designed to cater to a younger, discerning clientele, blends contemporary luxury with Rolls-Royce’s signature craftsmanship and bespoke offerings.
The new showroom’s interior design introduces a modern visual language with a carefully curated Bespoke Commissioning Atelier.
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This feature allows clients to explore personalized options, from wood veneers to vibrant leathers and fabrics, tailored to create vehicles that reflect individual tastes. Alongside the Atelier, the space includes a Cabinet of Curiosity—an artistic display of unique pieces designed to inspire creativity and conversation.
A comfortable hospitality lounge further enhances the client experience, offering a tranquil retreat for relaxation and connection.
“Opening our new showroom in Abu Dhabi is not only an honor but reflects the importance of this location to Rolls-Royce,” said Tarek Moataz, General Manager of Rolls-Royce Motor Cars Abu Dhabi. “This space embodies the spirit of Rolls-Royce, blending innovation with tradition to offer personalized luxury experiences.”
In addition to the showroom opening, Rolls-Royce introduced the Ghost Series II to the region. This model features a striking Pantheon grille and refined headlamp design, coupled with a powerful 6.75-litre V12 engine and Rolls-Royce’s renowned “Magic Carpet Ride” experience.
The Ghost Series II debut underscores the showroom’s position as a premier destination for the region’s luxury car enthusiasts.
Through its new Abu Dhabi showroom, Rolls-Royce aims to deepen connections with a younger generation of clients, reflecting the brand’s commitment to modern elegance and timeless craftsmanship in a space that invites creativity and bespoke personalization.
Source: Rolls-Royce Motor Cars Unveils New Luxury Showroom in Abu Dhabi
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