Porsche has confirmed it will break with 60 years of tradition by removing a pair of iconic design features from the new 911.
The German brand, which has historically been resistant to altering its flagship model since its debut in 1964, has made significant changes for the release of a hybrid version. The company stated that it had “fundamentally upgraded” the popular sports car, which starts at £99,800.
However, some fans are less convinced by the removal of two interior elements in favor of new technology. The new 911 will be the first in the model’s 60-year history to be without an analogue tachometer.
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Instead, the rev counter will be fully digital in the latest model. Additionally, the ignition system will now be operated by a start/stop button rather than a traditional key twist.
Porsche enthusiasts took to social media to express their mixed reactions to these changes. One user commented, “Digital tachometer is such a step back for the design of the cabin.” Another added, “Iconic start/stop key has been replaced with a good old boring button. Just like everyone else.” A third dubbed the move “a mistake.”
Despite the criticisms, there were also positive reactions from motorists. One fan noted, “The combination of power & efficiency is a winner, & the exterior styling tweaks are a nice touch.
The digital rev counter takes some getting used to, but overall, this hybrid beast is a game-changer.” Another praised the changes as “an engineering masterclass.”
Porsche seems very satisfied with the new design. 911 spokesman Oliver Hilger said, “In the cockpit, Porsche combines the familiar 911 design DNA with modern technology.
Essential control elements have been arranged directly on or around the steering wheel. For the first time, the 911 has a fully digital instrument cluster. It offers up to seven views, including an exclusive Classic display inspired by the traditional five-tube Porsche dial design with a central tachometer.”
Porsche added, “The announcement of a new 911 is always highly anticipated by customers, fans, and media. Over eight generations, the iconic sports car has continued to balance tradition with modernity, and performance with everyday usability, throughout these changing times.”
As Porsche evolves the 911, it aims to honor its storied past while integrating cutting-edge technology to meet contemporary demands, maintaining its position as a leader in automotive innovation.
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