Porsche AG closed 2024 with a strong financial performance despite global challenges, achieving record sales in four out of five regions and maintaining a robust automotive net cashflow near 2023 levels.
The company generated €40.1 billion in revenue, with an operating profit of €5.6 billion and an operating return on sales of 14.1%.
Despite economic headwinds in China, slower-than-expected EV adoption, and supply chain disruptions, Porsche remained profitable by optimizing costs and focusing on high-value customizations.
READ MORE: Porsche Delivers 310,718 Vehicles in 2024, Driven by Electrification and Global Growth
Electrified vehicles accounted for 27% of total sales, with expectations to increase to 33–35% in 2025.
CEO Oliver Blume highlighted Porsche’s aggressive model refresh, with five out of six model lines renewed, including the updated Cayenne, Panamera, Taycan, and the all-electric Macan.
The 911 will see further high-performance derivatives, including a heritage-inspired limited edition. Meanwhile, Porsche is exploring a new combustion and hybrid SUV model to complement its electrification strategy.
Porsche continues its Road to 20 profitability program but has adjusted its mid-term goal to a 15–17% return on sales due to economic pressures.
The company also announced a strategic workforce reduction of approximately 3,900 jobs by 2029 through voluntary programs and natural attrition.
For 2025, Porsche anticipates continued challenges in China and geopolitical uncertainties but remains committed to long-term profitability, with additional €800 million investments planned for product expansion, software, and battery technology.
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