Great audio is an essential element of an enjoyable road trip. For many drivers, it’s the fuel that keeps them going. From the beginning, Polestar has aimed to make driving a Polestar a highlight of the day, with an experience that encourages taking the scenic route home. What completes this experience is the inclusion of Dolby Atmos®.
Dolby Atmos allows artists to place instruments and sounds in specific locations within a three-dimensional space, providing listeners with a more immersive and realistic audio experience.
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From AM to Dolby Atmos
Music has long enhanced car journeys, making commutes more enjoyable, road trips more entertaining, and traffic jams less tedious. Since the first car radio was installed in 1924, in-car audio technology has evolved dramatically.
Today, sound remains a crucial aspect of the driving experience, with innovations like Dolby Atmos leading the way. Partnering with Dolby for Polestar 3, drivers can now enjoy world-renowned spatial sound technology.
Luis del Toro: Bridging Art and Engineering
No one understands the importance of the audio experience better than Luis del Toro, a sound engineer working with Dolby Atmos. With over a decade of experience in recording, mixing, and mastering audio in Dolby’s universe, Luis embodies the fusion of art and technology. His workplace is a theatre-like auditorium with red leather armchairs, mixing tables, and numerous loudspeakers, where much of the audio magic happens.
Luis works with artists across various genres, enhancing and perfecting the sound experience of their music. He describes his role as “the bridge between art and engineering.” His journey with Dolby began with the 5.1 surround sound format, which allowed him to create a three-dimensional audio experience by separating and placing different instrument sounds within a spatial context.
Working in the Dolby Universe
Luis’s introduction to Dolby Atmos further revolutionized his work. Dolby Atmos provides creators with the tools to place and move sounds within a three-dimensional space, known as the “Dolby box.” This technology removes the limits of creative expression, allowing for precise and immersive audio experiences.
Polestar 3’s Premium Audio System
The best way to experience Dolby Atmos might be in a car, particularly the Polestar 3. The vehicle’s quiet, insulated interior and its 25 Bowers & Wilkins speakers, including the renowned Tweeter-on-top, create a cinema-like experience on wheels.
Luis himself was impressed, likening the experience to sitting in a professional studio. The integration of sound engineering and speakers in Polestar 3 is designed to provide an unparalleled audio experience.
The Marriage of Software and Hardware
Polestar’s Hans Bleckert, Connected Car Manager, has been instrumental in merging software and hardware to deliver the best sound experience. Hans, a tech enthusiast, has enjoyed witnessing the artistic side of sound creation. He emphasizes that combining technology and emotions has been a top priority, ensuring that the creative aspect of audio shines through.
Hans’s personal love for music and cars drives his passion for this project. He recalls his first experience with the Polestar 3’s audio system, where hearing Kraftwerk in a prototype car gave him goosebumps. He encourages everyone to try the experience for themselves, suggesting using an app that supports Dolby Atmos, like TIDAL, available through the Google Play store.
In summary, the collaboration between Polestar and Dolby Atmos represents a significant advancement in in-car audio technology, transforming the driving experience into something extraordinary.
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