How Sim Racing Enhances Brand Strength and Development at Porsche: Insights from Nina Braack
Nina Braack discusses how Porsche's sim racing efforts connect with a tech-savvy audience, boost brand loyalty, and support vehicle development through esports and advanced simulations.
Super Tyres for Supercars: Ferrari and Pirelli Launch Updated Tyres for Classic Models like GTO, F40, F50, and Enzo
Ferrari and Pirelli launch updated tyres for iconic supercars like the GTO, F40, F50, and Enzo, combining modern technology with classic performance for enhanced safety and handling.
Bentley Unveils Exclusive New Luggage Collection to Celebrate Launch of Continental GT and GTC
Bentley Motors celebrates the launch of the new Continental GT and GTC with an exclusive three-piece luggage set, featuring luxurious craftsmanship inspired by the cars' design.
Lancia Wins Icon Design Trophy at 2024 Prisa Motor Awards for New Ypsilon
The New Lancia Ypsilon wins the Icon Design Trophy at the 2024 Prisa Motor Awards, celebrated for its advanced tech, elegant design, and leadership in the premium B-segment.
2025 Toyota Corolla Hybrid: Exceptional Efficiency and Advanced Features
The 2025 Toyota Corolla Hybrid combines fuel efficiency, advanced technology, and Toyota Safety Sense 3.0, offering eco-conscious drivers up to 53 city MPG in a stylish package.
2025 Toyota Corolla Adds New FX Special Edition to Lineup
Toyota introduces the 2025 Corolla lineup, featuring the bold FX Special Edition with sporty design elements, advanced technology, and Toyota Safety Sense 3.0 for safety and performance.
The Human Bridge: 100 Years of Innovation and Creative Reuse at Ford’s Engineering Lab
Ford’s Engineering Lab celebrates 100 years of innovation, creative reuse, and restoration, evolving from a 1924 design hub to a modern space that honors its historic legacy.
BMW Motorrad GS Trophy 2024: Day 5 in Namibia’s Desert
Day 5 of the BMW Motorrad GS Trophy 2024 challenged riders through the Namib Desert with tough terrain and two special trials, as they near the final stretch of this epic journey.
Mercedes-Benz and Roger Federer Unveil the Neon Legacy Project in Central Berlin
Mercedes-Benz and Roger Federer launch the Neon Legacy project in Berlin, unveiling a vibrant tennis wall at a local youth club, promoting tennis and supporting young talent.
Hyundai IONIQ 5 N Sweeps Drive Revolution Awards, Winning Three Key Categories
Hyundai IONIQ 5 N wins Best Performance, Best Electrified Vehicle, and Best Battery Electric at the 2024 Drive Revolution Awards, showcasing Hyundai's high-performance EV capabilities.