Opel has launched a vibrant #GOGRAND campaign for its new flagship SUV, the Opel Grandland, emphasizing a bold design, advanced technology, and extensive customization options.
Partnering with creative agency Jung von Matt HAVEL, Opel’s new campaign communicates the Grandland as a premium vehicle that strives beyond “great” to achieve truly “GRAND.”
The international campaign, now rolling out across television, radio, cinema, online, and social media, presents the Grandland as the epitome of modern German engineering with a touch of humor.
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The campaign’s TV spot portrays the Grandland’s appeal through a dynamic conversation between a character and a raccoon, humorously emphasizing the SUV’s impressive features, including its electric Opel Blitz logo, massage seats, high-capacity battery, and the Intelli-Lux HD light with 50,000 LED elements.
Underpinning the Grandland’s allure is Opel’s focus on both performance and sustainability. The SUV, available in hybrid, plug-in hybrid, and fully electric options, leverages the STLA Medium platform, optimized for electric driving and expected to deliver a local emissions-free range of up to 700 kilometers. The vehicle also includes the new 3D Opel Vizor and an illuminated “OPEL” wordmark at the rear.
The campaign’s slogan, “#GOGRAND,” captures Opel’s vision to inspire customers to seek more than just functionality in a vehicle—pushing instead toward the ultimate in style, comfort, and innovation. Rebecca Reinermann, Vice President Marketing at Opel and Vauxhall, describes the campaign as a reflection of Opel’s “German Energy” ethos, combining premium engineering with a playful edge.
This bold communication approach mirrors the brand’s previous successes, like the “Yes of Corsa” campaign, bringing top-of-the-line features to a wide audience in a unique and memorable way.
Source: Opel Launches #GOGRAND Campaign for the New Grandland: Discover Bold Features and Innovation
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