Nissan Motor Co., Ltd. has won the prestigious iF Design Award for its innovative booth designs at the Japan Mobility Show 2023 and Auto China 2024, as well as its newly unveiled design presentation hall.
The award recognizes excellence in ideas, form, functionality, differentiation, and sustainability.
At the Japan Mobility Show 2023, Nissan’s booth combined physical and digital elements with a jet-black floor, illuminated pillars, and a giant screen to create an immersive vision of future mobility.
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Meanwhile, the Auto China 2024 booth used 3D screens and AI-powered content to showcase futuristic lifestyles supported by Nissan’s vehicles.
The brand’s new design presentation hall in Kanagawa further highlights its commitment to innovation.
Featuring a massive 24K LED screen and a geometric ceiling inspired by Japanese Kumiko patterns, the hall blends tradition with cutting-edge digital technology to enhance the design process.
The iF Design Award, established in 1954, is one of the world’s top design honors, with this year’s competition evaluating over 11,000 entries from 66 countries.
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