The highly anticipated concert featuring Nile Rodgers & CHIC is set for Saturday, July 20, at 9:00 PM on the main stage of Arena Santa Giuliana. This event is one of the highlights of the 51st edition of Umbria Jazz, a renowned festival in Italy that attracts a sophisticated audience.
Lancia, serving as the Mobility Partner for the festival, has provided a fleet of New Ypsilons to transport the stars. A model is also on display in Piazza Matteotti, the hub of the event. Available in both hybrid and full-electric versions, the New Ypsilon has charmed jazz enthusiasts with its stylish design and advanced technology, solidifying its status in the premium hatchback B-segment.
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This year’s Umbria Jazz festival, held from July 12 to 21, is coming to an end, with Lancia playing a key role by offering seven New Ypsilons to navigate the jazz stars around Perugia. The festival will culminate with the much-awaited performance by Nile Rodgers & CHIC on July 20. The concert, sponsored by Lancia, promises an unforgettable experience with the legendary American artist known for his prolific work since the 1970s. A multiple Grammy Award winner and inductee into both the Rock & Roll Hall of Fame and the Songwriters Hall of Fame, Rodgers is set to light up the Main Stage at Arena Santa Giuliana with his band CHIC at 9:00 PM.
During the concert, the big screens near the stage will showcase the new Lancia Ypsilon, emphasizing its sleek design as part of the brand’s new era. This event is complemented by the exclusive “Casa Lancia” showrooms, which have been renovated with the new Lancia Corporate Identity. These showrooms allow attendees to explore the full line-up of the new model, highlighting its impressive handling, efficiency, and performance.
The new Lancia Ypsilon comes in three versions catering to different customer preferences: the elegant New Lancia Ypsilon for younger customers, the fully equipped New Lancia Ypsilon LX, and the luxurious NEW LANCIA YPSILON EDIZIONE CASSINA, designed for maximum comfort. The latter even featured in a journey from Milan to Perugia on July 11, with Radio Monte Carlo hosts Isabella Eleodori and Alberto Davoli discussing its distinctive features.
Each version of the New Ypsilon is available in electric and hybrid configurations, making it a leader in versatility, efficiency, and environmental friendliness. The hybrid model boasts a 100-hp (74-kW) 1.2-liter engine with 3-cylinder 48V technology, combining efficiency with reliability. The all-electric version features a 156-hp/115-kW power unit and a 51-kWh battery, providing a range of up to 403 km (WLTP combined cycle) and fast charging capabilities.
Prospective customers can visit the “Casa Lancia” showrooms to test drive the New Ypsilon and take advantage of special promotions, including government incentives for trading in older vehicles. For example, with a trade-in, buyers can obtain the New Lancia Ypsilon Ibrida version for monthly installments of €130 for 36 months.
Raffaele Russo, Managing Director of Lancia in Italy, expressed pride in participating in this international event, calling it the perfect platform to showcase the New Ypsilon. He emphasized the shared values of creativity, beauty, and timelessness between Lancia and Umbria Jazz, and invited everyone to experience the new model.
Lancia, with a history spanning 117 years, is known for its timeless Italian elegance and iconic vehicles like the Flaminia, Aurelia B24 Spider, Delta, Stratos, and Fulvia. The brand is undergoing a renaissance with the launch of the New Ypsilon, underpinned by a 10-year strategic plan focused on innovation, design, sustainability, customer centricity, and social responsibility.
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