In-car technology is a decisive factor for new-car buyers, yet frustration with smartphone integration and usability remains widespread. Mitsubishi’s 2024 Outlander is tackling this issue, evidenced by its recent win in J.D. Power’s 2024 U.S.
Multimedia Quality and Satisfaction Study for the small/compact segment. Equipped with a nine-inch My MITSUBISHI CONNECT screen, Bose® sound, wireless Apple CarPlay®, and Android Auto™ connectivity, the Outlander offers a streamlined experience that’s turning heads.
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Since its 2022 model-year debut, the Outlander has reshaped perceptions of Mitsubishi, appealing to a new customer base with its intuitive and smooth tech integration.
According to Mitsubishi Motors North America CEO Mark Chaffin, technology has played a pivotal role in the Outlander’s success since its Amazon Live launch—the first time a vehicle debuted on that platform.
The infotainment system’s ease of use is enhanced with options like wireless charging, USB-A and USB-C ports, and MI-PILOT Assist™—which offers features such as lane centering, adaptive speed control, and a convenient traffic jam assistant.
My MITSUBISHI CONNECT adds features for remote vehicle access, cabin temperature presets, and even garage door control through myQ® Connected Garage.
The 2024 Outlander’s sophisticated tech has contributed to a 5.6% year-over-year sales increase through the third quarter of 2024, indicating its appeal in an increasingly tech-driven auto market.
With a commitment to expanding its lineup as part of its Momentum 2030 plan, Mitsubishi is focused on aligning advanced technology and ease of use across its models, promising new or refreshed vehicles each year to meet evolving consumer demands.
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