Mitsubishi Motors North America, Inc. (MMNA) reported a robust first quarter for 2024, with sales reaching 28,403 vehicles, marking a 35.7% increase over Q1 2023. This achievement represents the highest quarterly sales total since Q1 2020, driven by a return to near-pre-pandemic inventory levels at dealerships.
The Outlander continued its strong performance, achieving its second-best quarterly sales in the history of the nameplate with 13,846 units sold, up 41.1% year-over-year. This milestone includes record-breaking annual sales for both the Outlander and Outlander Plug-in Hybrid.
Sales across the MMNA product lineup showed significant growth. The Eclipse Cross saw an impressive increase of 120.3% year-over-year, with 3,463 units sold. The Mirage and Mirage G4 also performed well, with a collective year-over-year increase of 49.7%, demonstrating strong consumer demand for their economical and efficient designs.
In response to the ongoing situation at the Port of Baltimore, MMNA has redirected shipments to other eastern seaboard ports to minimize disruptions. MMNA stated: “The Port of Baltimore is a key inbound location for our vehicles from overseas. We continue to monitor the situation closely and will make adjustments as necessary to minimize inconvenience to our customers and dealer partners.”
News and Notes
- Recognition: In February, MMNA was awarded the “Most Improved Alternative Powertrain Loyalty to Make” by S&P Global Mobility for 2023. This award highlights Mitsubishi’s success in retaining owners who opt for battery-electric (BEV) or hybrid vehicles.
- Awards: The Mitsubishi Outlander Plug-in Hybrid received the 2024 MotorWeek Drivers’ Choice Award for Best Small Utility, adding to its accolades as the world’s first and best-selling all-wheel-drive plug-in hybrid SUV.
- Innovation: MMNA launched ClickShop 2.0, a pioneering digital solution that connects the car-buying journey from Mitsubishi’s primary website to dealer showrooms. This system, the first of its kind offered by a U.S.-based automaker, can reduce the time to purchase a new vehicle by up to 70%.
Individual Model Sales Results
| Model | Q1 2024 | Q1 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|
| MIRAGE | 5,003 | 3,342 | 5,003 | 3,342 |
| OUTLANDER SPORT | 4,569 | 4,613 | 4,569 | 4,613 |
| OUTLANDER | 13,846 | 9,814 | 13,846 | 9,814 |
| OUTLANDER PHEV | 1,522 | 1,597 | 1,522 | 1,597 |
| ECLIPSE CROSS | 3,463 | 1,572 | 3,463 | 1,572 |
| TOTAL ALL | 28,403 | 20,938 | 28,403 | 20,938 |
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc. (MMNA) oversees the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. through a network of approximately 330 dealer partners. Under its Midterm Plan “Challenge 2025,” Mitsubishi Motors Corporation (MMC) aims to achieve a 40% reduction in vehicle CO2 emissions and a 50% reduction in operational CO2 emissions by 2030, with a goal of 50% electrified vehicle sales by 2030 and 100% by 2035.
MMNA’s headquarters are in Franklin, Tennessee, with corporate operations in California, Georgia, Michigan, New Jersey, and Florida. For more information on Mitsubishi vehicles, visit media.mitsubishicars.com.
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