MINI has marked Thomas Tuchel’s debut as the first German manager of England’s men’s football team with a playful tribute outside Wembley Stadium. In true MINI fashion, the brand reserved him a prime parking spot — using a towel.
The stunt, which riffs on the classic stereotype of German holidaymakers claiming sun loungers at dawn, sees MINI take the tradition up a notch by “reserving” the best parking space for Tuchel ahead of England’s match on Friday, 21 March.
READ MORE: BMW Art Car World Tour Begins in Vienna with Global Celebrations
Celebrating the blend of English spirit and German precision, MINI highlights its own roots — a British icon rejuvenated by German engineering under the BMW Group since 2001.
The brand says Tuchel’s appointment reflects the same winning formula: great ingredients, a fresh perspective, and a few new ideas.
MINI’s tribute playfully nods to its dual heritage while offering a warm and witty welcome to Tuchel, reinforcing that whether it’s football, design, or poolside politics — German management really does go a long way.
Source: MINI Teams Up with Thomas Tuchel: A New Collaboration Kicks Off
Subscribe today for the freshest car news delivered to your inbox
