The Mercedes-Benz Museum has set a new visitor record in 2024, welcoming 882,422 guests—a 10% increase from 2023.
Visitors from 162 countries, led by France, China, and the U.S., explored the brand’s rich history, with a major milestone reached on 12 September as the Museum celebrated its 13 millionth visitor since opening in 2006.
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Director Bettina Haussmann attributed the surge in attendance to summer tourism and the 2024 European Football Championship, expressing excitement for the upcoming special exhibition Youngtimer.
Running from 11 April to 2 November 2025, it will feature ten Mercedes-Benz models from the 1990s and 2000s, highlighting their cultural impact with interactive displays.
Next year’s programme includes the Pit Stop hands-on Formula 1 activity, the Classics & Coffee car meet from 13 April to 12 October, and the Stadtkultur open-air event series from 10 July to 10 August, featuring concerts by Heavysaurus (25 July) and Vanessa Mai (11 July).
Other highlights include free admission on International Museum Day (18 May), a big family day (13 July), open-air cinema (22 August–7 September), and a lantern walk on 8 November.
Due to high demand, the Museum is expanding its children’s birthday party offerings, with a two-hour programme available for €190 per group. More details can be found at mercedes-benz.com.
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