Mercedes-Benz Honors Golf Legend Bernhard Langer with Custom S-Class at Final Masters Appearance

Mercedes-Benz honors golf legend Bernhard Langer with a one-off S-Class at his final Masters, celebrating 40 years of partnership and his legacy at Augusta National.

Mercedes-Benz is celebrating golf legend and long-time brand ambassador Bernhard Langer with a custom one-off MANUFAKTUR S-Class, marking his final appearance at the Masters Tournament.

The bespoke vehicle, crafted in Sindelfingen, features embroidered Masters logos, Langer’s signature, and exclusive design details in tribute to his two Masters titles and 40-year partnership with the brand.

Langer, who delayed retirement last year due to injury, returns to Augusta one last time, 40 years after his first win at the iconic course. “Playing the Masters one final time means a lot, and being honoured by Mercedes-Benz makes it even more special,” said Langer.

Also competing at this year’s Masters, held April 7–13 in Augusta, is fellow Mercedes-Benz ambassador Ludvig Åberg. The 25-year-old Swede, currently ranked fifth in the world, returns as a top contender after his impressive runner-up debut last year.

In a nod to innovation, Mercedes-Benz is also integrating the official Masters Tournament app into select vehicles, allowing fans to follow the action on the go via CLE and E-Class models equipped with the latest MBUX system.

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