Mercedes-Benz Group reported a 5% quarter-on-quarter sales growth in Q4 2024, selling 625,800 cars and vans, marking its strongest quarter of the year. Total 2024 sales reached 2,389,000 units, down 4% from 2023 due to challenging global market conditions. The Top-End segment accounted for 15.9% of Q4 sales.
Mercedes-Benz Cars sold 520,100 vehicles in Q4, driven by strong performances in Germany, China, and the U.S. Full-year sales totaled 1,983,400 units, slightly below 2023 levels.
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The G-Class achieved record quarterly sales, boosted by the new electric model, while Mercedes-AMG also reported its best-ever quarter. Core segment sales rose 6% year-on-year, led by the GLC and E-Class models.
Plug-in hybrid sales increased by 13%, although battery-electric vehicle sales declined by 23% year-on-year due to slower adoption in key markets.
Mercedes-Benz Vans posted a 16% quarter-on-quarter sales increase in Q4, with 105,700 units sold. Full-year sales fell 9% to 405,600 units, impacted by model transitions and weaker demand for large and midsize combustion engine vans in the U.S. and China. EV van sales rose 59% in Q4, reaching 6,900 units, with full-year EV van sales at 19,500.
Leadership credited the updated product lineup, including the launch of the electric G-Class and forthcoming CLA models, for bolstering demand. The company emphasized its focus on sustainability and competitive positioning across markets.
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