Mercedes-Benz is celebrating the 2024 League of Legends World Championships in Europe as the official automotive partner.
This year, the all-new electric G-Class will serve as the Trophy Carrier, transporting the iconic Summoner’s Cup to the final in London.
Customized by the Mercedes-Benz MANUFAKTUR program, the vehicle features exclusive details like a Worlds logo on the headrests and a specialized trunk module for secure trophy transport.
READ MORE: Mercedes-Benz Vans Introduces Mobile Workshop Service for Customer Convenience
In addition to the Trophy Carrier, Mercedes-Benz has created exclusive championship rings in collaboration with Riot Games for the winning team. The company is also launching a campaign in line with the tournament’s motto, “Make Them Believe.”
The World Championship will take place from September 25 to November 2 across three European cities—Berlin, Paris, and London—with the finals set for November 2 in London. Fans in Berlin can join an exclusive viewing event hosted by Mercedes-Benz and Mastercard on the final day.
Mercedes-Benz’s involvement in esports extends beyond Worlds, as they sponsor Korean team T1, led by legendary player Lee “Faker” Sang-hyeok, who aims to defend his title in 2024.
READ MORE: BMW Welt Unveils Exciting Year-End Events Before January 2025 Refurbishment
Subscribe today for the freshest car news delivered to your inbox
