Mercedes-Benz has announced an innovative partnership with FYI, an AI-powered platform founded by will.i.am, to bring FYI RAiDiO to its vehicles.
This cutting-edge, interactive AI radio system transforms traditional in-car entertainment by offering hyper-personalized music, news, and cultural content.
Revolutionizing In-Car Audio
FYI RAiDiO integrates AI-driven language models, public web content, music licenses, and personalized voice characters (“Personas”), allowing users to interact with the radio in real time.
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Currently, the platform features 16 themed “STAiTiONS”, covering Pop Culture, Sports, Tech, and Music, with more stations coming in 2025.
“With FYI RAiDiO, we’re redefining in-car entertainment. This collaboration with will.i.am allows us to offer customers a truly interactive and personalized journey,” said Markus Schäfer, CTO of Mercedes-Benz Group AG.
Interactive AI Hosts and Personalized Engagement
Listeners can engage with AI-driven radio hosts, asking about currently playing music or other topics for real-time, context-based responses. The platform will also introduce regional AI personas tailored to different global audiences.
“FYI RAiDiO makes every listener an active participant, making radio as dynamic and interactive as the web,” said will.i.am, CEO of FYI.
Beta Program and Vehicle Integration
FYI RAiDiO will launch in the U.S. Beta Program starting March 13, available in eligible 2024+ E-Class and CLE, 2025 C-Class and GLC models, and the new CLA.
For more details, visit Mercedes-Benz Beta Program.
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