McLaren Automotive appoints Henrik Wilhelmsmeyer as Chief Commercial Officer to lead global sales and marketing, bringing extensive luxury automotive expertise to the role.

McLaren Automotive Names Henrik Wilhelmsmeyer as Chief Commercial Officer

McLaren Automotive appoints Henrik Wilhelmsmeyer as Chief Commercial Officer to lead global sales and marketing, bringing extensive luxury automotive expertise to the role.

McLaren Automotive has appointed Henrik Wilhelmsmeyer as its new Chief Commercial Officer, effective January 6, 2025. Based at the McLaren Technology Centre in Woking, Surrey, Henrik will oversee the company’s Global Sales and Marketing operations, reporting directly to CEO Michael Leiters.

Henrik joins McLaren with extensive experience in the luxury automotive sector. Most recently, he held a senior management role at BMW Group in Munich and previously served as Director of Sales and Brand at Rolls-Royce Motor Cars Ltd.

Commenting on the appointment, Michael Leiters expressed enthusiasm for Henrik’s expertise, stating, “Henrik brings a wealth of automotive industry knowledge and luxury brand-building experience.

He will play a critical role in advancing our business strategy, focusing on brand enhancement, value-driven demand generation, and delivering an unparalleled customer experience.”

Henrik’s leadership is set to strengthen McLaren’s global presence and drive its strategic growth in the high-performance automotive market.

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