Mazda has unveiled its strategy for an electrified future, balancing driving enjoyment with sustainable innovation. At its Multi-Solution Briefing in Tokyo, CEO Masahiro Moro outlined three key pillars guiding the company through 2030:
- Lean Asset Strategy – Mazda will cut investment costs from 2 trillion yen to 1.5 trillion yen by optimizing resources and leveraging partnerships with Toyota, Denso, and BluE Nexus.
- Multi-Solution Strategy – The brand will continue offering a mix of internal combustion, hybrid, and EV powertrains, tailoring options to different markets and driving conditions.
- Monozukuri Innovation 2.0 – Mazda will streamline model-based development, improving flexibility and efficiency across the supply chain.
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Three major innovations will support this strategy:
- SKYACTIV-Z Engine & Hybrid System: A next-gen powertrain meeting Euro 7 and LEV4 emissions standards, debuting in the 2027 Mazda CX-5.
- Battery EV Platform: A flexible, in-house EV architecture launching in 2027, developed with Panasonic Energy.
- Evolved Production Technology: Mixed-flow production and AGVs (Automatic Guided Vehicles) will cut capital investment by 85% and prep time by 80%.
“As the industry transforms, Mazda remains committed to evolving the ‘joy of driving’ while balancing efficient business management with sustainable technology,” said Moro. With this strategy, Mazda is set to remain a leader in performance, efficiency, and innovation.
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