Maserati inaugurated its presence in South Korea with the ‘Maserati Korea: Dawn of a New Era’ event at Dongdaemun Design Plaza (DDP). The event, attended by Maserati CEO Davide Grasso, Chief Commercial Officer Luca Delfino, and Managing Director Takayuki Kimura, marks a significant step in Maserati’s expansion, bringing the essence of Italian luxury to the Korean market.
Maserati, renowned for its unique cars and global reach across 70 countries, has set its sights on Korea as part of its strategic expansion. This move underscores Maserati’s dedication to providing exceptional Italian luxury vehicles and services, catering to the sophisticated tastes of Korean consumers. The brand’s commitment to innovation and excellence is evident in its efforts to develop proprietary engines and enhance interior designs, solidifying its reputation as a high-performance luxury brand.
READ MORE: Maserati Unveils MC20 Icona and MC20 Leggenda at Goodwood Festival of Speed
To celebrate its launch in Korea, Maserati unveiled the new GranTurismo and GranCabrio at DDP, featuring the V6 Nettuno engine, entirely developed and produced by Maserati. This introduction will be followed by monthly launches of captivating new models until December 2024, all showcasing Italian artistic heritage and craftsmanship.
At the event, Maserati outlined its strategies to elevate customer experience in Korea. This includes strengthening the dealership network and after-sales services to enhance customer touchpoints and service quality. The brand also introduced ‘Tridente,’ its first integrated loyalty program launched last year, aimed at maximizing brand loyalty and enriching the customer experience.
Maserati CEO Davide Grasso expressed his enthusiasm for this new journey with Korean customers, emphasizing Maserati’s dedication to performance, innovation, design, and luxury. He highlighted the brand’s commitment to offering exceptional Italian luxury vehicles and services, ensuring they meet the high expectations of their esteemed clients in Korea.
Chief Commercial Officer Luca Delfino noted the deep appreciation Korean customers have for luxury and Italian craftsmanship, making Korea an ideal market for Maserati’s offerings. Delfino, who has previously overseen the Korean market, expressed his passion for ensuring Maserati’s success in Korea and emphasized the importance of the Korean market in Maserati’s global strategy.
Managing Director Takayuki Kimura reiterated Maserati Korea’s commitment to enhancing its dealership network and facilities to reflect Italian luxury and ensure unparalleled customer satisfaction. He also announced bold initiatives to create a more immersive brand experience for Korean customers, including the introduction of innovative products embodying the Italian spirit of ‘Allegria’ – joy, happiness, and excitement.
The new GranTurismo and GranCabrio, unveiled at the event, represent a blend of racing DNA and comfortable ride quality for long-distance driving, offering true Italian luxury. The GranTurismo features a timeless design, innovative technology, and luxurious craftsmanship, while the GranCabrio, a four-seat convertible, boasts a canvas soft top that opens in just 14 seconds at speeds up to 50 km/h.
Both models maintain Maserati’s classic design balance with a long bonnet and sporty proportions. The interiors combine state-of-the-art technology and craftsmanship, featuring a central display, digital dashboard, and premium materials. The V6 Nettuno engine, based on F1 pre-chamber combustion technology, delivers a maximum output of 550ps and peak torque of 650 Nm, ensuring dynamic performance.
With advanced driver assistance features and the latest Maserati Intelligent Assistant (MIA) multimedia system, these models offer a luxurious and safe driving experience. The GranCabrio also includes a new neck warmer and an optional wind stopper for added comfort.
Maserati Korea’s launch at DDP marks a new chapter in the luxury automotive landscape in Korea, with the brand poised to solidify its position as a leading luxury car brand in the region. For product inquiries, customers are encouraged to contact their nearest certified dealer.
Maserati S.p.A. Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Their vehicles, known for their style, technology, and exclusive character, cater to the most discerning tastes and have become a benchmark in the global automotive industry. The Maserati lineup includes the Grecale SUV, GranTurismo, and GranCabrio, all characterized by high-quality materials and excellent technical solutions. The range is equipped with hybrid powertrains, V6 petrol engines, and the groundbreaking Nettuno V6 engine. Maserati’s commitment to innovation includes the GranTurismo Folgore, their first all-electric car, and plans to have an all-electric lineup by 2028.
Source: Maserati Korea Launches: Ushering in a New Era for Luxury Cars in South Korea
Subscribe today for the freshest car news delivered to your inbox
