Lexus is strengthening its position in the Polish premium car market, recording 3,730 registrations in the first two months of 2025—a 50.8% increase from the same period last year.
This marks the highest growth among the top ten premium car manufacturers. In February alone, Lexus registered 1,684 vehicles, increasing its market share to 17.45%, up 5.1 percentage points from 2024.
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Lexus Leads Among Individual Buyers
Lexus remains the top premium brand for individual customers, with 1,307 cars registered by private buyers in January and February—a 98% year-over-year increase. This translates to a 29.4% market share, up 9.7 percentage points. In February, individual customers registered 599 Lexus vehicles.
NX Dominates the Premium Market, LBX in the Top 10
Lexus’ hybrid crossovers and SUVs drive its success in Poland. The NX is the best-selling premium model, with 1,876 units registered in the first two months of 2025—a 125% increase. In February, 890 NX models were registered, securing a 26.9% share of the D-SUV Premium segment.
The LBX ranked seventh among premium models, with 713 registrations (371 in February). It leads the B-SUV Premium segment with an impressive 71.9% market share.
Other Lexus Models Leading Their Segments
- UX (C-SUV Premium) – 445 units registered (193 in February), holding a 14.1% market share.
- RX (E-SUV Premium) – 410 units registered (127 in February), securing a 14.6% share.
- ES Sedan (E-Segment Premium) – 257 units registered (91 in February), representing a 12.9% market share.
With continued strong growth and market-leading models, Lexus is solidifying its position as a premium brand of choice in Poland.
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