Lexus More, the brand’s exclusive loyalty program in Poland, is gaining strong traction with over 22,000 participants since its launch in September 2022.
Growing by around 1,000 new members each month, the program sees an impressive 82% of new Lexus buyers enrolling, and 90% of members already own at least one Lexus or Toyota vehicle, with nearly 40% owning two or more.
READ MORE: Alfa Romeo Reports Strong Q1 2025 Results, Accelerating Momentum into the New Year
Tailored Benefits from Day One
Lexus More stands out by offering premium perks immediately upon joining—even for those who haven’t yet purchased a Lexus. New customers receive a PLN 500 welcome bonus voucher, while returning customers can benefit from an additional 2% discount on their next Lexus when buying original winter wheels.
All benefits are stackable with showroom promotions, making the program even more attractive.
Points, Perks, and Premium Access
Beyond purchase discounts, Lexus More members earn points by buying insurance, accessories, and services at Lexus dealerships.
These points can go toward future vehicle purchases and can even be transferred from Toyota More, its sister program. Collaborations with partners like Toyota Bank Polska SA and Shell further expand the program’s value.
Members also enjoy exclusive access to events, model premieres, and first-hand brand updates, reinforcing Lexus More as not just a discount program, but a full premium ownership experience.
For more information or to join, visit lexusmore.pl.
READ MORE: Stellantis Reports Q1 2025 Net Revenue and Global Vehicle Shipments Results
Subscribe today for the freshest car news delivered to your inbox
