Lexus is set to continue its partnership with the ATP Tour for the 2025 season, marking its third consecutive year as Platinum Partner and Official Automotive Partner of men’s professional tennis.
The brand will also sponsor 12 ATP Tour events in Europe, including the prestigious Rolex Paris Masters in October and the season-ending Nitto ATP Finals in Turin from November 9-16, where the world’s top eight singles players and doubles teams will compete.
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As part of its sponsorship, Lexus will showcase its latest hybrid, plug-in hybrid, and electric models at tournaments, providing premium transportation for players and officials. The collaboration extends beyond the courts, with Lexus actively engaging fans through digital and social platforms.
A key element of this partnership is The Perfect Match: Lexus and the ATP Tour, a film series highlighting shared values between the brand and the sport.
The series includes Dedication, featuring the Lexus LM from a player’s perspective; Perseverance, showcasing the Lexus NX through a coach’s journey; and Focus, capturing the fan experience with the Lexus LBX. All films are available on the Lexus Europe website.
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