Lexus has long been a prominent supporter of world-class tennis, consistently backing some of the sport’s most prestigious tournaments. In 2024, the brand will strengthen its ties with tennis by serving as the official partner of the Davis Cup Finals, a collaboration spearheaded by Lexus’s Spanish branch.
This partnership, which has been in place since 2019, highlights Lexus’s ongoing commitment to the sport, complementing its role as an official partner of the ATP Tour since 2023, including the season-ending Netto ATP Finals and selected tournaments.
As part of this partnership, Lexus will provide a fleet of its latest hybrid and electric vehicles for the Davis Cup Finals. Tennis stars participating in the tournament will have access to models like the Lexus RX, NX 350 h, NX 450 h+, UX 300 h, and the new LBX, as well as the fully electric Lexus RZ. These vehicles will ensure that the athletes travel in comfort and style, reinforcing Lexus’s reputation for luxury and innovation in mobility.
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David Hoggerty, president of the International Tennis Federation (ITF), expressed gratitude for Lexus’s ongoing support of the Davis Cup, emphasizing the brand’s significant contribution to the competition.
Mar Pieltain, Director of Lexus Spain, added that the partnership reflects the shared values of both Lexus and the Davis Cup, as fans and customers alike seek unique and memorable experiences. Lexus, Pieltain noted, will play a pivotal role in facilitating the mobility needs during this exciting sporting event.
The Davis Cup, which was first held in 1900, remains one of tennis’s most prestigious competitions, bringing together the best 16 national men’s teams. The 2024 finals will be divided into two stages: the group stage, taking place from September 10 to 15 in Bologna, Manchester, Valencia, and Zhuhai, and the Final 8 tournament, which will be held from November 19 to 25 in Malaga. This final phase will determine the ultimate champion in what promises to be a thrilling conclusion to the tournament.
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