Lexus achieved a record-breaking year in Europe in 2024, selling 88,184 vehicles—a 20% increase over 2023. Electrified models accounted for 91% of sales, showcasing the brand’s focus on sustainable mobility. Lexus also achieved its highest-ever European market share at 2.5%.
The NX remained Lexus’ best-selling model in the region, with 26,635 units sold, including 16,841 hybrids and 9,182 NX 450h+ plug-in hybrids.
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The new LBX city crossover was a standout success, selling 23,018 units since its spring debut, becoming the brand’s second most popular model.
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SUVs and crossovers dominated the lineup, including 13,772 RX units sold, where hybrids and plug-in hybrids made up most of the volume.
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The UX saw 10,959 sales, with 8,841 hybrid models and 1,860 electric UX 300e vehicles. Meanwhile, the all-electric RZ emerged as Lexus’ top electric model in Europe, with 4,001 units sold.
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The Lexus ES sedan maintained its appeal, with 5,136 units sold, 4,578 of which were hybrids. With electrified vehicles leading the charge, Lexus solidified its presence in Europe, reflecting strong demand for eco-friendly luxury options.
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