The Lancia brand concluded the first half of 2024 with a notable 3% growth in registrations and a 2.8% market share, maintaining its strong performance from the previous year. Leading this success is the Lancia Ypsilon, which has secured a podium position in the B-segment sales, reaffirming its status as a bestseller in Italy.
As Lancia Ypsilon transitions out, it marks its departure with impressive sales figures, having registered 24,709 units in the first half of the year. This iconic vehicle has been instrumental in beautifying Italian roads and achieving remarkable results for the brand. However, the spotlight now shifts to its successor, the New Lancia Ypsilon, which is already gaining traction among the general public and international press.
READ MORE: Rare left hand drive Aston Martin DB5 – like James Bond’s – for sale for £1.25million
The New Lancia Ypsilon, the first car in Lancia’s new era, is available with a 100% electric motor or hybrid engine, offered in three trims and positioned in the mid-market price range. The vehicle benefits from current government incentives, making it an attractive option for consumers. Its debut at the Open House event at 160 Casa Lancia dealerships in Italy generated over 4,000 expressions of interest and received positive feedback for its handling, efficiency, and performance.
Lancia’s new showrooms, revamped with the latest corporate identity, enhance the premium customer experience, supported by a dedicated and certified sales team. Customers can take advantage of promotions, including trading in a vehicle type-approved up to Euro 2 to access government bonuses and purchase the New Lancia Ypsilon Ibrida with monthly installments of €130 for 36 months.
Raffaele Russo, Managing Director of Lancia in Italy, expressed pride in the ongoing passion for the Lancia Ypsilon. He highlighted its historical significance in the city car segment and its latest figures as a testament to its enduring appeal. Russo also noted the excitement surrounding the New Lancia Ypsilon, which recently participated as a support car in the 1000 Miglia 2024.
Lancia, with its 117-year history, continues to embody timeless Italian elegance and innovation. The brand’s Renaissance Plan, marked by the launch of the New Ypsilon, is part of a strategic vision focused on sustainability, customer centricity, and social responsibility, aiming for a future of great commitment and ambition.
Lancia remains a symbol of Italian excellence, renowned for its iconic vehicles like the Flaminia, Aurelia B24 Spider, Delta, and Fulvia. With the introduction of the New Ypsilon, Lancia continues to inspire dreams and drive innovation, staying true to its heritage while looking forward to a sustainable and customer-focused future.
Source: Lancia Ypsilon Shatters Records in First Half of 2024
Subscribe today for the freshest car news delivered to your inbox
