Lancia celebrates its revival with the launch of the New Ypsilon, blending Italian elegance with hybrid and electric technology, and expanding its presence in France with new showrooms.

Lancia Unveils New Ypsilon, Leading the Brand’s Strategic Renaissance

Lancia celebrates its revival with the launch of the New Ypsilon, blending Italian elegance with hybrid and electric technology, and expanding its presence in France with new showrooms.

Lancia has marked the beginning of its revival with the launch of the New Ypsilon, the first of three new models that will redefine the brand’s future.

Available in hybrid and 100% electric versions, the New Ypsilon positions itself at the top of the premium B-segment, blending Italian elegance and cutting-edge technology.

A key part of Lancia’s new era is the return to high-performance with each model featuring an HF version, evoking the legendary sports cars like the Stratos and Delta.

The New Ypsilon, embodying both versatility and sustainability, sets a new standard for urban mobility.

Lancia has also re-established its presence in France, opening its first Casa Lancia showroom in Paris La Défense. The brand plans to expand with 10 more dealerships by the end of 2024, and 15 more by 2025.

Lancia’s return to France has been celebrated with two prestigious awards at the Grand Prix Auto Moto: the Style Award for the New Ypsilon’s design, and Personality of the Year for Joël Verany, recognizing his role in Lancia’s resurgence.

Source: Lancia Celebrates Its Return to France with the Elegant New Ypsilon

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