Lancia captivated over 100,000 visitors at the 2025 Brussels Motor Show, showcasing its New Ypsilon in hybrid and electric versions and unveiling the bold Ypsilon Rally 4 HF, marking its return to the rally scene. The event, a cornerstone of the international automotive calendar, highlighted Lancia’s blend of tradition and innovation.
Rally legend Miki Biasion joined CEO Luca Napolitano to inaugurate the Ypsilon Rally 4 HF, equipped with a 212-HP 1.2 Turbo engine and advanced rally specs.
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Biasion praised the car’s potential to nurture emerging rally talent through the Lancia Trophy series, featuring six races in the 2025 Italian Rally Championship with €300,000 in prize money.
Napolitano emphasized Lancia’s ongoing Renaissance, which began in 2021 and continues to deliver on its promises. Upcoming milestones include the mid-2025 debut of the 280-HP Ypsilon HF and production of the flagship Lancia Gamma HF Integrale at Stellantis’s iconic Melfi plant starting in 2026.
As part of its international expansion, Lancia is establishing 70 new showrooms and 150 service points across Europe, complementing its upgraded Casa Lancia network in Italy. The Brussels Motor Show, running until January 19, affirms Lancia’s status as an enduring symbol of style, innovation, and sportiness.
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