Lancia has officially returned to the French market with the unveiling of the New Lancia Ypsilon, marking a significant milestone in the brand’s resurgence. The New Ypsilon, available in both hybrid and 100% electric versions, is set to lead the B premium hatchback segment with its advanced features and innovative design.
The New Lancia Ypsilon boasts a complete, versatile range formed by three trim levels. It leads its segment with superior exterior lighting, best-in-class parking assist, a dual 10.25” display, and Level 2 autonomous driving—all standard. The electric version offers an impressive range of up to 403 km on the WLTP combined cycle and can achieve 100 km with less than 10 minutes of charging.
To support the New Ypsilon, Free2move Charge provides a comprehensive ecosystem for customized charging and energy management, offering simple and competitive solutions for all Lancia customers.
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In celebration of Lancia’s return to France, the brand is opening its first showroom, “Casa Lancia – Paris La Défense.” By 2025, Lancia plans to establish a distribution network of 25 showrooms and 80 after-sales service points across France.
The New Lancia Ypsilon is available starting from €24,500, with a financial package in collaboration with Stellantis Financial Services offering monthly payments from €195, including a warranty for the contract period. Additionally, Lancia has unveiled the high-performance New Lancia Ypsilon HF and the Lancia Ypsilon Rally 4 HF, which will mark the brand’s official return to rallying in 2025.
Luca Napolitano, Lancia brand CEO, emphasized the significance of this launch: “After the official presentation of the NEW LANCIA YPSILON EDIZIONE LIMITATA CASSINA last February in Milan, today marks another important day in Lancia’s Renaissance plan, with the return of the brand in France. The New Lancia Ypsilon is the first of three new models in our 10-year plan and marks Lancia’s return to Europe. This internationalization is part of a solid and ambitious roadmap, in line with Stellantis’ ‘Dare Forward’ strategic plan, aiming to position Lancia as a desirable and credible European premium brand.”
Alain Descat, Premium Cluster Director for France, added, “We are delighted to have Lancia back in France with the New Lancia Ypsilon. Our return is guided by the love for Italian products and the significant size of the B hatchback premium segment in France. Lancia has always enjoyed great popularity in France, thanks to its iconic models and their association with Italian actors, fashion lovers, and rally enthusiasts.”
The hybrid version of the New Lancia Ypsilon starts at €24,500, while the electric version begins at €34,800. Both powertrains come with financing options through Stellantis Financial Services, offering monthly installments of €195 for 36 months for the hybrid and 24 months for the electric model, including a governmental incentive of €4,000. At the end of the financing period, customers can either keep the car by paying the remaining balance, return it, or exchange it for a new model.
Lancia, with its 117-year history, continues to represent timeless Italian elegance and innovation. The brand’s Renaissance Plan, initiated with the New Ypsilon, underscores its commitment to sustainability, customer centricity, and social responsibility. Lancia is determined to look to the future with great commitment and ambition.
Lancia remains a symbol of Italian excellence, renowned for its iconic vehicles such as the Flaminia, Aurelia B24 Spider, Delta, and Fulvia. The New Ypsilon continues this legacy, embodying the brand’s heritage while driving forward with innovative design and technology.
Source: Lancia Returns to France: Introducing the All-New Ypsilon
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