Lancia has marked a significant milestone with the delivery of the first New Lancia Ypsilon unit in the exclusive NEW LANCIA YPSILON EDIZIONE LIMITATA CASSINA edition. The handover took place at the Nuova Auto Alpina dealership in Ivrea, with Raffaele Russo, Stellantis Premium Cluster Director for the Italian Market, overseeing the event.
This delivery underscores Lancia’s new premium positioning, emphasizing a dealership experience that prioritizes attention to detail and customer satisfaction. The 160 Casa Lancia dealerships across Italy have been revamped with a new Corporate Identity, offering a high-quality, consistent service that welcomes customers as if they were at home.
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The New Lancia Ypsilon range includes options for a 100% electric motor or hybrid engine, available in three different trim levels. Positioned in the mid-market price range, it benefits from state incentives. Following an Open House event where customers could test drive the car, the New Lancia Ypsilon is now available at all Italian dealerships.
Leading the premium hatchback B-segment, the New Lancia Ypsilon features iconic lighting, a standard parking assistance system, dual 10.25” displays with the largest total surface area in its segment, and a Level 2 Autonomous Driving system. The hybrid version starts at €20,900 with incentives and offers a financing plan with monthly installments of €130, including a 3-year/30,000-km warranty.
In addition to its launch in Italy, the New Lancia Ypsilon will expand to Belgium, Luxembourg, and the Netherlands, followed by France and Spain, and then Germany in 2025, with over 70 new dealers in major European cities.
Raffaele Russo highlighted the significance of this event: “Today, we celebrate another step forward in the Lancia Renaissance Plan, with the first delivery of the New Lancia Ypsilon. This milestone makes Lancia a desired, respected, and credible brand in the European premium market.”
The New Lancia Ypsilon EDIZIONE LIMITATA CASSINA, limited to 1906 units, honors the year the brand was founded. Each unit comes with a Certificate of Authenticity, a Charging Pass, and an easyWallbox for the electric version.
Lancia’s revamped dealerships feature elegant designs inspired by Italian homes, ensuring a premium experience from welcome to delivery. The sales force has also been refreshed, with 240 certified dealers undergoing extensive training to align with Lancia’s new premium era.
With a legacy of 117 years, Lancia combines timeless Italian elegance with innovation, sustainability, and customer centricity. The New Ypsilon marks the beginning of Lancia’s ambitious 10-year strategic plan, reinforcing its commitment to the future.
Source: First New Lancia Ypsilon Delivered: A Stylish and Eco-Friendly Evolution
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