The New Lancia Ypsilon wrapped up its month-long roadshow, covering thousands of kilometers through Italy’s most enchanting locations.
Beginning in Turin in mid-November, the tour showcased Lancia’s latest masterpiece, celebrating its innovation and timeless design in iconic cities including Milan, Rome, and Naples.
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The fleet of Ypsilons illuminated Italy’s streets, starting in Turin, where Lancia was founded in 1906.
Highlights included Christmas-lit Piazza San Carlo in Turin, the fashion district of Via Montenapoleone in Milan, Rome’s historic Colosseum and Trevi Fountain, and Naples’ picturesque seafront framed by Mount Vesuvius.
Lancia CEO Luca Napolitano hailed the tour as a celebration of Italian elegance and innovation, noting the strong public response at every stop. Visitors can continue to experience the New Ypsilon at Lancia’s 160 exclusive Italian showrooms, where test drives and the full range of electric and hybrid models await.
For more, visit Lancia.
Source: New Lancia Ypsilon Concludes Its Exciting Roadshow Across Italy
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