At Monterey Car Week, Lamborghini unveiled the all-new Lamborghini Temerario, the second model in its High Performance Electrified Vehicle (HPEV) range following the Revuelto.
To enhance the experience, Automobili Lamborghini introduced an immersive showcase utilizing Apple Vision Pro’s advanced spatial computing capabilities.
Set within the Lamborghini Lounge Monterey, this high-tech presentation offered an innovative storytelling approach that combined physical and digital worlds, allowing guests to explore the Temerario’s intricate features through interactive 3D content.
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Using the “Unravelling Temerario” app on Apple Vision Pro, guests engaged with realistic, spatially overlaid visuals, accessing exclusive content and unseen details of the car.
The Vision Pro’s ultra-high resolution displays and intuitive interface provided an immersive interaction with the car’s unique elements, offering a seamless experience. With spatial menus and hand gestures, users explored the car’s design and mechanics in-depth, with each interaction feeling intuitive and lifelike.
The interactive experience featured cinematic views and live visualizations, such as the roar of the twin-turbo V8 hybrid engine paired with a dynamic equalizer effect, and airflow displays to demonstrate the car’s aerodynamics.
In the Centro Stile section, the car transformed from a clay model to a digital one, providing insight into Lamborghini’s design journey.
Lamborghini’s “Unravelling Temerario” app sets a new benchmark in automotive presentations, offering immersive experiences for both clients and fans. This groundbreaking integration of spatial computing reflects Lamborghini’s commitment to innovation, craftsmanship, and pushing the boundaries of the automotive experience.
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