Lamborghini has introduced its Esperienza Neve program to China for the first time, offering guests an exhilarating ice-driving experience with the groundbreaking High-Performance Electrified Vehicle (HPEV), Revuelto.
Set against the stunning winter landscape of Yakeshi, Inner Mongolia, participants from across the Asia Pacific region enjoyed the rare opportunity to test Lamborghini’s super sports cars and SUVs on the frozen expanse of Yunlong Lake, where temperatures plunge to -20°C.
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A Thrilling Ice-Driving Playground
Under the guidance of professional Lamborghini instructors, guests undertook a series of winter driving exercises on low-grip surfaces. Vehicles included the Huracán Sterrato, Huracán Tecnica, Urus Performante, Urus S, and the star of the event, the Revuelto.
Lamborghini’s first HPEV hybrid supercar, the Revuelto, boasts a naturally aspirated V12 engine combined with three electric motors, delivering exceptional power, traction, and agility, even on icy terrain.
The Urus Performante and Urus S demonstrated their all-terrain capabilities with four-wheel steering, ensuring confidence and control on the ice track, while the rear-wheel-drive Huracán models provided emotive, race-oriented thrills. Guests honed their skills while exploring the cutting-edge technologies of Lamborghini’s fleet, including the Lamborghini Dinamica Veicolo 2.0 system that optimizes vehicle dynamics.
Luxury Meets Adrenaline
Over three days, participants balanced the excitement of ice driving with luxurious hospitality, gourmet dining, and curated cultural experiences in the picturesque setting of Hulunbuir city. Lamborghini’s commitment to blending high-performance adventures with opulent living was evident throughout the event.
Innovative Collaborations
The program also celebrated Lamborghini’s partnerships with premium brands. Interiors of the Revuelto feature Dinamica, an advanced suede material known for its velvety texture, and Sonus faber, the Italian artisans of sound, provided immersive audio experiences, enhancing the sensory thrill of driving. Both partners are also contributing to Lamborghini’s upcoming HPEV models, including the Temerario, featuring a twin-turbo V8 hybrid powertrain.
A Unique Winter Adventure
Francesco Scardaoni, Lamborghini’s Regional Director for Asia Pacific, described the event as a dynamic showcase of the brand’s engineering excellence. “Esperienza Neve offers an unparalleled environment for our clients to experience the extraordinary performance and emotion of Lamborghini vehicles, even in extreme conditions,” he said.
Combining high-octane thrills, luxury living, and cultural exploration, Esperienza Neve provides an unforgettable journey into the world of Lamborghini, offering guests a blend of innovation and indulgence in breathtaking winter destinations.
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