Automobili Lamborghini has officially opened its new dealership in Bundang, marking a significant milestone in its partnership with Italia Automobili. The grand opening showcased the latest Urus SE, Lamborghini’s first plug-in hybrid SUV and the most powerful version of its best-selling model. The event saw the attendance of about 100 customers, media representatives, and guests, including Federico Foschini, Chief Marketing and Sales Officer, and Francesco Scardaoni, Region Director of Automobili Lamborghini Asia-Pacific.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, emphasized the strategic importance of the South Korean market, noting its high growth potential. He highlighted the significance of expanding the retail footprint to be closer to customers.
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The new showroom includes an Ad Personam room, allowing customers to personalize their dream cars. Winkelmann also mentioned that 2024 marks the second phase of the Direzione Cor Tauri program, with the addition of another hybrid model to Lamborghini’s lineup. He assured that the state-of-the-art showroom would offer an elevated brand experience as Lamborghini transitions into the hybrid era.
Francesco Scardaoni pointed out South Korea’s rapid growth and strong market presence, being the seventh largest market worldwide and third in the Asia-Pacific region for Lamborghini. He explained that establishing a second dealership in Bundang, a highly developed area with numerous leading Korean IT and technology companies, was a natural progression. Scardaoni expressed confidence in Italia Automobili’s ability to uphold Lamborghini’s high standards of quality and service, reinforcing the brand’s desirability in the South Korean market.
Bundang, a major city in the Seoul Capital Area and the largest district of Seongnam, boasts a population of approximately 440,000. The Bundang-Pangyo area, known for its accessibility from Seoul’s Gangnam district and high purchasing power, is home to numerous major IT companies. The Lamborghini Bundang showroom is situated near Pangyo Techno Valley, a key landmark of the area, and spans 540.62 square meters (about 164 pyeong).
The showroom exemplifies the pinnacle of Italian automotive design and engineering, featuring the latest super sports cars and Super SUVs. It includes offerings from Lamborghini’s Collezione and Accessori Originali fashion lines and a dedicated Ad Personam room. This room provides customers with the opportunity to personalize every aspect of their vehicles, from the exterior and interior to colors and trims, using the Lamborghini Car Configurator. Customers can immerse themselves in the customization process, experiencing the textures and scents of the upholstery materials and exclusive elements like carbon fiber.
Overall, Lamborghini Bundang offers an exclusive and comfortable environment where customers can fully engage in the process of selecting and configuring their dream cars, ensuring a personalized and immersive experience.
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