Lamborghini sets a new record in 2024, delivering 10,687 cars globally, driven by innovative models like the Revuelto and Urus SE, and its transition to a hybrid lineup.

Lamborghini Achieves Record Year with 10,687 Cars Delivered

Lamborghini sets a new record in 2024, delivering 10,687 cars globally, driven by innovative models like the Revuelto and Urus SE, and its transition to a hybrid lineup.

Automobili Lamborghini achieved a historic milestone in 2024, delivering 10,687 cars to customers worldwide—a 6% increase over 2023 and the company’s best-ever annual performance.

This record reflects Lamborghini’s growing appeal among loyal customers and new audiences alike, driven by its innovative product lineup and strategic focus on luxury, performance, and sustainability.

Chairman and CEO Stephan Winkelmann attributed the brand’s success to a commitment to pushing boundaries while maintaining a balance between supply and demand.

“2024 marked a year of transformation as we introduced models that resonated strongly with customers, demonstrating our dedication to sustainable growth and innovation,” Winkelmann said. The results reaffirm Lamborghini’s position as a leader in the super sports car segment and a benchmark in the luxury automobile market.

Regional and Model Highlights

Lamborghini recorded growth across all regions in 2024. The EMEA region led with 4,227 units sold (up 6%), followed by the Americas with 3,712 units (up 7%), and APAC with 2,748 units (up 3%). This balanced expansion reflects the strength of Lamborghini’s dealer network and presence in 56 global markets.

The Revuelto, Lamborghini’s first V12 hybrid super sports car, was a key contributor to this success. Launched in March 2023, the Revuelto captivated customers with its bold design and unmatched performance, securing orders through 2026. The Huracán, in its final production phase with models like the Sterrato and STO, continued its legacy, while the Temerario, unveiled in August 2024, generated excitement as the Huracán’s successor. The Urus SE, a plug-in hybrid SUV introduced in April 2024, further cemented Lamborghini’s dominance in the super SUV category, combining cutting-edge technology with distinctive style.

A Year of Transformation

2024 also marked Lamborghini’s transition to an entirely hybridized lineup under its Direzione Cor Tauri strategy, making it the first super sports car manufacturer to electrify its entire portfolio. With three major model launches in just 18 months, Lamborghini is poised for sustained success as it continues to innovate and invest in technology, ensuring its dominance in the luxury automotive sector.

As Lamborghini enters 2025, it does so with its strongest product lineup ever, a testament to the brand’s unwavering focus on excellence and a commitment to shaping the future of high-performance, luxury automobiles.

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